Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Management Courses>>MG 345 Marketing Management (3)
MG 345 Marketing Management (3)
This course shows the real-life applications of concepts learned in the Basic Marketing course. Extensive use of case studies is made to illustrate how marketing programs are planned and executed in both large and small companies. Analytical techniques are stressed to give the student facility with identifying marketing problems and opportunities and employing logical methods for finding solutions. Prerequisites: MK 114 and MG 211.
