Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Marketing Courses>>MK 114 Basic Marketing (3)
MK 114 Basic Marketing (3)
Marketing is at the core of any business. This course is an introduction to the principles and practices of the marketing discipline. It examines how marketing activity satisfies societal needs and wants and stimulates economic activity. Product, price, promotion, and distribution decisions are explored, as are ethical considerations which may arise as a result.
