Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Marketing Courses>>MK 332 Advertising (3)
MK 332 Advertising (3)
Advertising is paid communication. This course examines the history and current practice of advertising, and shows how the advertising is integral to commercial activity. Students are exposed to commercials, print ads, radio and internet advertising. The course blends theory and practice, requiring students to create an advertising campaign and design a media plan. Prerequisite: MK 114.
